HealthWorld Online (www.healthy.net), the original natural health network, is a mission-driven company dedicated to educating consumers in the principles of healthy living, mind/body health and natural alternatives to mainstream medicine since our March 1996 launch. (Media Kit)
We are a prime vehicle for promoting new books by authors in the fields of healthy living, holistic health, natural remedies, wellness, mind-body health, and spirituality. We have one of the oldest bookstores on the Internet, established as strategic partnership with the Bodhi Tree Bookstore of Los Angeles, who handles our fulfillment.
Promotional Channels
FEATURED NEW SELECTION - BOOKSTORE HOME PAGE
Rates: $100/month with a 3 month minimum.
HEALTHY UPDATE - E-NEWSLETTER
Newsletter Rates:
Sponsorships, Editor's Picks and Advertisements include:
PRODUCT IMAGE PLACEMENT
Rates:
LEADERBOARDS
Dimension: 728 x 90 pixels
We have developed six channels for promoting books and services to our targeted consumer population in HealthWorld:
We offer advertising in each of the individual channels and will custom design premium sponsorship programs utilizing two of more channels.
We feature new selections on our bookstore home page on a 3 month basis. View our bookstore homepage.
FEATURED BOOK ON OUR CONTENT PAGES
We featured a book on every page of HealthWorld Online. The books appear on the right hand navigation column of the pages. Each "Featured Book" includes the following:
Rates: $250/month for units of 200,000 page views for your book. $695 for 3 months.
Healthy Update, our weekly e-newsletter now in its 13th year, is currently
distributed to over 31,000 subscribers. Each issue provides the latest news in
alternative medicine and healthy living, a book review, columns and articles from
nationally known experts on mind/body health, alternative therapies,
fitness, nutrition, women's health, holistic dentistry, spirituality, and
healthy home, as well as healthy recipes, healthy travel getaways and a
national health event calendar. Subscribe to Healthy Update.
There are 4 product images at the bottom of all HealthWorld pages (with the exception of the home page). These product placements are generated by a
database and can be targeted to specific content, or simply display
run-of-site. The product images are 80 x 80 pixels in dimension and include 4-5 words of text and generate excellent click through rates, generally .4 to .8, which are well above
industry average.
$100 for 100,000 run-of site-page views, with a 3 month minimum.
$150 for 100,000 targeted page views, with a 3 month minimum.
Leaderboards ads (728 x 90 pixels) are placed in the header at the top of all HealthWorld pages with the exception of the homepage. The minimum order for leaderboards is 100,000 page views of targeted or run-of-site content for 3 months (or 200,000 page views for one month).
Position: Top of page in header
Format: Jpg, gif, animated gif, Flash
SKYSCRAPERS