HealthWorld Online (www.healthy.net), the original natural health network, is a mission-driven company dedicated to educating consumers in the principles of healthy living, mind/body health and natural alternatives to mainstream medicine. (Media Kit)
We are a prime vehicle for advertising healthy living products and services. Our advertising/sponsorship programs and our demographics and traffic are outlined below.
Six Promotional Channels
We have developed six channels for promoting healthy living products
and services to our targeted consumer population in HealthWorld: our sponsorship banner program, vertical ads, product image placement, text links, and our 2 e-newsletters, Healthy
Update and Healthy Shopping. We offer advertising in each of the individual channels and will custom design premium sponsorship programs utilizing two of more channels.
1) SPONSOR BANNER PROGRAM
Website banner sponsorship includes a minimum of 100,000 sponsored page
views of targeted or run-of-site content. Sponsors receive 2 coordinated
banners on each sponsored page to create more powerful branding -- a
"call-to-action banner" (468 x 60 pixels) and an adjacent company logo banner
(120 x 90 pixels).
Sponsor will receive access to password-protected online
tracking system to monitor page views and click-through rates for each banner.
This enables real-time assessment of the effectiveness of specific marketing
messages as well as the ability to test multiple messages.
View sample banners:
Nutrition Center
Fitness Center
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HealthWorld Traffic
Leading Internet network in the Alternative Medicine/Healthy Living field:
- 1.8 million page monthly views
- 700,000 user sessions and 325,000 unique users each month.
- Over 46 million site visits since our 1996 launch
- Over 150 million page views since 1996
- Rank 5th in traffic among all non-govenment consumer health networks on
the Internet, exceeded only by WebMD, Mayo Clinic and MedicineNet.com,
all of whom focus on mainstream medicine.
- Rank 3rd among consumer health networks in incoming links from other
websites to our content, a strong endorsement of the quality of our site.
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2) VERTICAL BANNERS
Secondary banner sponsorship includes 100,000 page views/month of secondary sponsor banners, placed near the top of right hand navigation column.
Dimension: 120 pixels wide x 150 pixels high.
View example on site: Nutrition Center
3) PRODUCT IMAGE PLACEMENT
There are 4 product images at the bottom of all HealthWorld pages (with the
exception of the home page). These product placements are generated by a
database and can be
targeted to specific content, or simply display
run-of-site.
The product images are 80 x 80 pixels in dimension and generate
excellent click through rates, generally .4 to .8, which are well above
industry average.
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HealthWorld Demographics - Your Target Market
Gender: 65% women -- 35% men
Age: 58% over forty - 38% twenty to thirty-nine
Marital Status: 61% married or in lifelong partnership - 39% single
Education: 32% college graduates & another 26% has attended some college
User interests: alternative medicine - 75% ; nutrition - 68%; mind/body health - 63%; women's health - 58%; herbs - 57%; weight control - 48%; fitness - 47%; healthy aging - 48%;
spirituality - 42%.
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4) TEXT LINKS
Text links are an excellent way to advertise on the web and generally with
create a stronger response than banner ads.
5) & 6) E-NEWSLETTER PROMOTIONS
For more information on various promotional programs for our 2 e-newsletter, Healthy
Update and Healthy Shopping, click here.
PREMIUM SPONSORSHIP PROGRAMS
A final option, premium sponsorship programs, are customized promotional
packages that integrate the 6 promotional venues above into a powerful, comprehensive program. These programs will be discussed on a case-by-case basis.
Let me know a good time to talk so I can better understand your needs and
develop the program that will best serve your company.
Best regards,
James Strohecker
President, Co-founder
HealthWorld Online
310-823-9553
jim@healthy.net