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David Cundiff, MD: Bias Issues Inherent in Bravewell’s Focus on Evidence-Based Medicine in Reform

Summary:In this response to the Bravewell Collaboration’s listing of evidence-based medicine (EBM) and reimbursement reform as key factors in any healthcare transformation, David Cundiff, MD points out that “randomized controlled clinical trials and other tools of EBM are mostly funded by special interests and interpreted by researchers paid by those special interests.” Thus “the evaluation of EBM trials is and will remain controversial.” Cundiff, author Money Driven Medicine, argues that one-third of the HEDIS measures which shape insurer decisions on what get covered, are “highly questionable.” Sponsors of these measures, Cundiff notes, include a who’s who of major pharmaceutical firms. Can one even imagine a level playing field for an evidence-based inclusion of integrative, natural therapeutic approaches?


David Cundiff, MD


David Cundiff, MD, was first present in the Integrator in a column in which he took on the Cochrane Collaboration. (See Cochrane Collaboration, High Court of Evidence-Based Medicine, Blasted for Bias in Medscape, June 22, 2007.) His core focus, then as here, is on controversies surrounding the objectivity of nominally objective evidence-based medicine (EBM).

Cundiff’s book

In this column, Cundiff, author of Money Driven Medicine, focuses on two of the eight key factors in health reform which were listed by the Bravewell Collaborative following the recent Bravewell-funded Institute of Medicine Summit on Integrative Medicine and the Health of the Public. (For the eight Bravewell factors, see Forum on the IOM: Bravewell’s Post-Summit Statement on “Key Factors” in Any Health Reform Plan.) The two are use of EBM and the needed for reimbursement reform. Cundiff focusing on significant issues related to the value of the HEDIS outcomes which shape behavior of 90% of the nation’s healthplans. He suggests that up to a third of their key indicators – the evidence upon which coverage of humans are shaped – “are highly questionable,” providing evidence to back his assertions. This is stimulating, if despair-inducing, reading.



_____________________________

Challenges in Bravewell’s Focus on Evidence-Based Medicine and Reimbursement as Reform Factors

David Cundiff, MD

Of the Bravewell Collaborative’s eight
“key factors that should be included in health reform,” six would
probably appeal to the vast majority of stakeholders. However, the two factors
that relate to allocation of resources present major challenges to finding a
practical way forward with health care reform:


(1).
Evidence-based medicine (EBM) is the only acceptable standard. 

Researchers and practitioners alike concurred that health care should be
supported by evidence and urged further research and testing to expand the
evidence base for integrative models of care.


(2). The
reimbursement system must be changed to a system that rewards outcomes rather
than procedures with changes that incentivize physicians to focus on the health
outcomes of their patients.


Let me
address a major problem with basing medical resource allocation on EBM.




Sponsor of the HEDIS measures

Randomized
controlled clinical trials and other tools of EBM are mostly funded by special interests
and interpreted by researchers paid by those special interests. For that and
other reasons, the evaluation of EBM trials is and will remain CONTROVERSIAL.
Therefore, health care reform should not be predicated on being able to find
the right, all-knowing, unbiased experts to draw up government-endorsed
guidelines determining what interventions should and should not be covered by
insurance.



For example, the National Committee for Quality Assurance (NCQA), a private, non-profit organization
markets “Health Plan
Employer Data and Information Set
” (HEDIS), a tool used by
more than 90% of America’s health plans to measure performance on important
dimensions of care and service. Employers, consultants and consumers use HEDIS
data to help them select health plans. HEDIS data also are the centerpiece of
most health plan “report cards” that appear in national magazines and
local newspapers. Corporate financial sponsors of HEDIS include the following
drug companies: Boehringer Ingelheim Pharmaceuticals, Inc., Merck & Co.,
Inc., McNeil Pediatrics, Division of Ortho-McNeil-Janssen Pharmaceuticals,
Inc., Pfizer Inc., Daiichi Sankyo, Inc., Sanofi Pasteur, Abbott, Lilly, Bristol-Meyers
Squibb, and Novo Nordisk.

Of
the clinical indicators by which physician organizations and health plans are
rated by HEDIS, many are based on good evidence in the peer reviewed medical
literature or based on common sense such that randomized trials would be
unethical. However, the following guidelines, about one-third of the HEDIS
quality measures, are highly questionable:






   
Pay for performance (P4P) schemes
based
on HEDIS are flawed in many

process quality measures and are

worthless at
predicting clinical outcomes.


 

 

Pay for performance (P4P) schemes based
on HEDIS are flawed in many process quality measures and are worthless at
predicting clinical outcomes. In addition, about half of Medicare beneficiaries
over 65 have at least three chronic medical conditions, and, therefore, would
have been ineligible for the clinical trials that form the basis of the HEDIS
quality indicators. Many of
these elderly patients will have trouble keeping track of multiple HEDIS
mandated medications
and will be at increased risk of drug interactions. The few randomized
trials that have been done with P4P schemes based on HEDIS indicators have not
shown conclusive benefits to patients
.




As currently practiced based on HEDIS
standards, P4P is bad medicine. Clinical trials and EBM definitely have a place
in health care, but it should be to inform the clinical decisions of individual
physicians about individual patients. Given the inevitable controversy involved
in many clinical decisions, they should not be the basis of government and
academic medicine experts, many with financial conflicts of interest, to
determine a one-size-fits-all system of resource allocation.

David Cundiff, MD



Comment: When members of the integrative practice community think about shifting national policy, we typically focus on making changes via members of Congress or the White House. Yet there are huge additional playgrounds for lobbyists, for “government affairs” and “public affairs” professionals which shape the policy soup. This include entities such as NCQA and its crowning EBM glory, HEDIS. Cundiff underlines the importance of being present in these playgrounds. Corporate and industry lobbyists certainly know their way around these money bars.

Ciondiff notes that he is focusing on the two of the eight Bravewell “factors that relate to allocation of resources.” I am reminded of Holistic Primary Care editor Erik Goldman’s commentary on the IOM meeting (see Forum on the IOM Summit: Holistic Primary Care’s Erik Goldman and JMPT’s Claire Johnson, March 8, 2009: 

“Until we really start talking about WHY the current
system behaves as it does, why it rewards who it rewards and excludes who it
excludes, until we speak plainly about who’s benefiting from the status quo
(and someone is clearly benefiting), we’ll never really get anywhere.”

Well-said. And fully-affirmed by Cundiff’s column. EBM, as practiced, is not what it is cracked up to b

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