"Mum has Alzheimer's," chirrups an advertisement for the drug donepezil hydrochloride in the medical press, "but she knew I was calling today." Unfortunately that's about as good as it's going to ...
As every other unruly or spirited child is today labelled as having ‘ADHD’ (attention-deficit/hyperactive disorder), so many older people who start to lose their mental acuity are diagnosed as having Alzheimer’s disease (AD).
Before him, the disease didn’t have a name, says the ad for Aricept (donepezil hydrochloride), with a portrait of Dr Alois Alzheimer, the man who gave dementia its weird appellation.