Integrative Medicine and Integrated Health Care Round-up #38: December 2010

Summary: IOM Committee on Advancing Pain Research, Care and Education includes Rick Marinelli, ND, LAc and integrative MD Lonnie Zeltzer … Did integrative practice organizations step up to participate in federal policy comment periods on prevention, benefits plans and ACOs? … Comparative cost analysis of Blue Cross Blue Shield Tennessee low back pain data finds 20%-40% savings via using chiropractors first … Spine comparative effectiveness analysis also thumbs up for chiropractors … Primer on strategies for cost analysis of “CAM” published … World Health Organization publishes benchmarks for training TCM, NDs, DOs, others … Certified Professional Midwives push for Medicaid inclusion … Mark McKenzie, LAc offers “progress report” for AOM field … George Lundberg column shows battle over independent practice by non-MDs … Samueli Institute in major wellness role at Big Task Weekend … Alliance for Massage Therapy Educators publishes results of survey on standards … AANP exec Karen Howard lays out federal priorities for naturopathic doctors … AHRQ-publishes report that finds only modest value for CAM in back/neck pain … Little headway in battle against medical errors, medical deaths … Massage researcher Tracy Walton offers candid comment when major integrative pediatrics trials comes up negative … Fox Business pumps integrative medicine … AMA board chair Ardis Hoven, MD promotes interprofessional collaboration, with MDs in the center … Walgreens seeks to “own ‘well'” … Barrie Cassileth’s International Integrative Medicine conference … Integrative Healthcare Symposium likely to draw over 1500 in New York … Peter D’Adamo’s Institute for Human Individuality to focus on “Generative Medicine” at May 2011 meeting … Vanessa Esteves takes position with Elements Wellness.



Marinelli: IOM appointment a first for NDs, LAcs

IOM Pain Committee includes integrative MD Lonnie Zeltzer and Rick Marinelli, ND, LAc

The Institute of Medicine (IOM) Committee on Advancing Pain Research, Care and Education, named in November 2010, includes two practitioners of integrative medicine. Portland, Oregon-based clinician Rick Marinelli, ND, LAc,
is the immediate past-president of the American Academy of Pain
Management and a gubernatorial appointee to the Oregon Pain Commission. Lonnie Zeltzer, MD, is an integrative pediatrician and researcher associated with the UCLA Collaborative on Integrative Medicine, a member of the Consortium of Academic Health Centers for Integrative Medicine. According to a release published here, Marinelli
is the first naturopathic physician to be appointed to an IOM committee
and the first licensed acupuncturist to gain an appointment to
committee that is not specifically focused on “CAM” or integrative care.
Marinelli was nominated through the Academic Consortium for Complementary and Alternative Health Care

for which he serves as an external affairs representative. The IOM
panel is charged with developing a national pain strategy and delivering
recommendations to Congress by the summer of 2011. The IOM project was
engaged as a follow-up to the National Pain Care Policy Act of 2010 (SB 660), passed as part of the Affordable Care Act.


Zelzer: Integrative pediatrician also selected

Comment: Fascinating
convergence of interest here. First, millions of citizens are
using chiropractic doctors, massage therapists, acupuncturists,
mind-body practices, holistic nurses, integrative medical doctors and naturopathic
doctors for pain conditions. Second, the proposed 2011-2015 NIH NCCAM Strategic Plan states that a key “area of promise and need” is in treating chronic pain. Third, unintended consequences of the JCAHO Pain Management Standards adopted in 1999 have stimulated a growing crisis in cost and care. (Interestingly, the JCAHO standards that fostered vast expansion of parma-based pain relief were also an early inclusion of CAM
in a significant mainstream document. The JCAHO pain standards
included reference to complementary
healthcare practices under “non-pharmacological” treatment options.)

Good for the IOM to recognize, in the appointments of Marinelli and Zeltzer, the potential for
contributions from the complementary, alternative and integrative practice
communities in developing optimal treatment strategies.
What if the national strategy actually elevated integrative approaches
toward the front-line rather than burying them as after thoughts? Will
this IOM national strategy be remembered as the time when the optimizing use of “non-pharmacological” approaches will help us break our pattern of growing pain pill addiction?


Surgeon General Benjamin: Seeking input on prevention strategy

Federal comment periods open, close on health reform initiatives: Are integrative practice interests showing up?

Opportunities to have a say in 3 important new federal health initiatives
following passage of the Obama-Pelosi Affordable Care Act opened and closed in
November/early December. The US Surgeon General Regina Benjamin, MD, MBA
called for comments on an emerging “framework” to guide the work of the
National Prevention and Health Promotion Council. (The first 4 duties of this council directly reference “integrative health care,” making this a quality opportunity to participate.) An Institute of Medicine study on Essential Health Benefits

had a short comment period in early December. The IOM study will create
guidelines for what’s in and out of coverage with the 2014
implementation date for the new healthcare law. Finally, the Center for Medicare
and Medicaid services offered a comment period that expired on December
3, 2010 on Accountable Care Organizations. This was a chance to comment on how integrative approaches and practices
may be part of a leading payment and delivery model promoted by the
new healthcare law.

Comment: I corresponded recently with an Integrator reader
who works inside a large federal healthcare agency. The reader noted
that most people probably don’t realize how much agencies do, in fact,
pay attention to comments. That said, it does not appear that the
integrative practice fields, as individuals or organizations, have stepped up significantly to be heard. Sadly, this is despite the fact
that hard work from integrative practice-related interests actually
placed language about integrative health care in at least one of the laws (Prevention Council) on which the comment period was recently open.

Credit the Samueli Institute’s Wayne Jonas, MD and Brian Thiel for a response which I will publish later this month in the Integrator.
Samueli was instrumental in getting the “integrative healthcare” language
in the prevention and health promotion section of the law. Credit also
former policy wonk Bob Benson, founder of the Association of Bodywork and Massage Professionals, for contracting with Diana Thompson, LMP, immediate past-president of the Massage Therapy Foundation, for an excellent submission ABMP posted here. I have also heard from a couple of other individuals who participated.

Perhaps more organizations and individuals have commented but simply
not shared their input. Bottom line, if the dozens of institutions and
organizations associated with the integrative practice fields don’t show
up, we lose a chance to make a difference. The community also loses rights to complain about being left out. It’s a
shame to have opened doors, in the prevention arena,
and then, it appears, only barely walked through. Too bad, especially,
given the claims of virtually all integrative practitioners and
organizations that their fields have a special relationship to
prevention, health promotion and wellness. We may simply not be ready
for prime time. (Thanks to Claire
Johnson, DC, Taylor Walsh, and Molly Punzo, MD for alerting me to these
opportunities to participate, which I passed on to Integrator readers and, in the case of the prevention-related opportunity, to Integrative Practitioner readers.)

Cost of Care


Major savings from care management by chiropractors

Examination of Tennessee Blue Cross Blue Shield data finds
20%-40% lower costs for LBP patients who see chiropractors first

“Starting with Chiropractic Saves 40% on Low Back Pain Care.” So runs the headline in a November 16, 2010 release from
the American Chiropractic Association (ACA). The study itself, by a
team that includes well-known health services researchers Michael Finch,
PhD and Christine Goertz, DC, PhD, carries a less effusive title: Cost of
Care for Common Back Pain Conditions Initiated With Chiropractic Doctor
vs Medical Doctor/Doctor of Osteopathy as First Physician: Experience of
One Tennessee-Based General Health Insurer

The researchers found the following “practical applications” from the examination of records from 85,000 members of Blue Cross Blue Shield of Tennessee:

  • “For low back
    pain, care initiated with a chiropractor (DC) is less costly than care
    initiated through a Medical Doctor (MD). Paid costs for episodes of care
    initiated with a DC are almost 40% less then episodes initiated with an

  • “Even after risk adjusting each patient’s
    costs we found that episodes of care initiated with a DC are 20% less
    expensive than episodes initiated with an MD.”


McMichael: Savings attributed to DCs’ more conservative approach

The analysis, carried out in 2006, was funded through a grant from the ACA. ACA president Rick McMichael, DC, shared with the Integrator
that “we think this is a very strong study, with major implications.”
He attributes the outcomes to chiropractic medicine’s “more conservative
approach” and how chiropractors “get in there and partner with
patients” to move them toward health. The study, says McMichael, “demonstrates the
value of chiropractic care at a critical time, when our nation is
attempting to reform its health care system and contain runaway costs.”

McMichael shared that the project with the Tennessee Blues plan began “some years
ago” through an ACA House of Delegates member who shared that he thought
the ACA might be able to access the insurer’s data. Said McMichael: “We always have feelers out to get access to data. We’re happy
to put our approaches and services to the test.”
As another example, he points to the HMO
Illinois cost saving data via Alternative Medicine Integration Group, an Integrator sponsor.

ImageComment: At the time of my interview
with McMichael, the study had not yet produced or received much
mainstream media attention, other than this online Medical News link. I am reminded of comments by integrative cardiology researcher Eileen Stuart, RN, MS, PhD, regarding the reception of her scientific offerings
at cardiology meetings. Stuart’s research, published in top journals, had found significant benefits of a program she developed at Harvard with Herbert Benson, MD that combined natural health measures for heart patients:
“I always have a few doctors come up after and ask about the program.
If these outcomes had been due to a drug, the doctors would have been flocking
around me.”

Imagine what kind of media coverage we would see from a press release
like this: “New drug shown to save 20%-40% on treatment of conditions
that costs nation $50-billion annually.” It doesn’t help that ACA was
the study’s backer, suggesting potential bias. Yet one wouldn’t think
BCBS Tennessee would be interested in scamming the public on behalf of chiropractors. Better dead than red, I guess. Drug medicine uber alles.

Comparative care plus comparative cost: Spine article offers additional data on relative effectiveness of chiropractic treatment

Within days of learning of the article noted above on comparative cost of chiropractic treatment, reader Wayne Bennett, DC sent notice of a favorable publication on comparative treatment outcomes. A team of 2 DCs and 2 Medtronic-affiliated MDs report in the December 2010 Spine that:

” … compared to family physician-directed usual care, full clinical practice guideline-based treatment
including chiropractic spinal musculo-therapy treatment is associated with significantly greater improvement in
condition-specific functioning.” 

See The Chiropractic Hospital-based Interventions
Research Outcomes (CHIRO) Study: a randomized controlled trial on the
effectiveness of clinical practice guidelines in the medical and
chiropractic management of patients with acute mechanical low back pain

Paper reviews strategies for economic evaluation in CAM

The Use of Economic Evaluation in CAM: An Introductory Framework is a useful 24-page discussion article recently published in the open-access BMC Complementary and Alternative Medicine
The authors note that “in order for CAM to be extensively considered in health care
decision-making there is a need to expand the evidence-base for these
medicines and therapies and for the CAM research community to further
incorporate economic evaluation into research priorities (alongside
developing a broader health services research agenda).” They explore complexity issues, arguing that using a Markov model approach

could be useful. The authors conclude with this statement: “Whether
examining the use of CAM alone or as an integrated component of
contemporary health care provision, further consideration of economic
evaluation as a research tool is required. This paper provides an
impetus for those interested to pursue such a worthy goal.”

Comment: The same journal recently published an analysis in South Korea of collaborative care for low back pain using acupuncture, using a “Markov model.” The authors concluded that “acupuncture
collaborative therapy for patients with chronic LBP may be
cost-effective if the usual threshold is applied. Further empirical
studies are required to overcome the limitations of uncertainties and
improve the precision of the results.”
(Thanks to Mitchell Stargrove, ND, LAc for the heads-up on the evaluation paper.)

Economic burden of chronic disease

Reader Michael Cronin, ND, recently sent a link entitled “An Unhealthy America: The Economic Burden of Chronic Disease. The site was created some time ago through the Milken Institute. It may prove a useful reference for some readers.



World Health Organization

WHO publishes documents on benchmarking training for TCM, naturopathy, Ayurveda, others

Heather McLeod, an actuary and complementary and alternative health practices leader based in South Africa sends notice of 6 significant Benchmarks for training in traditional/ complementary and alternative medicine
from the World Health Organization (WHO). The PDF-available documents cover training in these fields:
Traditional Chinese Medicine, Naturopathy, Tuina, Unani Medicine, Nuad
Thai, Osteopathy and Ayurveda. The WHO website on which they are published notes that these follow a 2003 resolution (WHA56.31) that “urges member states
to formulate and implement
national policies and regulations on traditional and complementary and
alternative medicine to support their proper use.” The purposes of the benchmarking documents are as follows:

  • “Support
    countries in establishing systems for the qualification, accreditation or
    licensing of practitioners of traditional medicine;
  • “Support
    countries in establishing systems for the qualification, accreditation or
    licensing of practitioners of traditional medicine;
  • “Facilitate
    better communication between providers of conventional and traditional care, as
    well as other health professionals, medical students and relevant researchers,
    through appropriate training programmes;
  • “Support
    integration of traditional medicine into the national health system.”

Comment: My scanning plus early feedback from a few individuals in the
field suggest that these WHO benchmarking documents are quality, respectful
work. More specific commentary is welcome.

Certified Professional Midwives gearing for Medicaid inclusion push

After a victory in gaining inclusion in Section 2301: Coverage for Free Standing Birth Center Services in the new federal heathcare law, the Certified Professional Midwives (CPMs) are gearing up for a legislative drive to gain full inclusion as Medicaid providers. CPMs are home-birth focused midwives. The lead agency in the effort, which also drove the successful 2009-2010 lobbying, is the MAMA Campaign,
involving all the field’s national organizations. The campaign’s website
features a fetching video on the midwifery field. A notice from the
organization stated that the new bill was to be introduced the week of
November 29, 2010.


McKenzie: Celebrating new collaboration, urging new participation

“Progress Report” on the acupuncture profession from education-accreditation leader Mark McKenzie, LAc

Individuals interested in a quick look inside the acupuncture and
Oriental medicine (AOM) profession may find it useful taking a couple minutes with the Progress Report from Mark McKenzie, LAc, published in the December 2010 Acupuncture Today. McKenzie is the dean of the AOM program at Northwestern Health Sciences University and a commissioner for the Accreditation Commission for Acupuncture and Oriental Medicine.
McKenzie honors what he believes have been his profession’s advances
(organizations learning to work together; growing public
interest) and notes some significant challenges (resources; practice
viability). He rallies the troops toward greater involvement, a
significant challenge in AOM. McKenzie closes: “Our training teaches
us to consider the whole person when diagnosing and
treating disharmony. Please keep this in mind as you reflect on the
progress we have made as a profession, the challenges we have overcome
and the future opportunities all of us will face.”


Lundberg: Mixed messages in controversial audio column

Battle over independent practice by non-MDs on display in column by George Lundberg,MD and reader comments 

Former Journal of the American Medical Association editor George Lundberg, MD, presently editor of MedPages, offered a November 29, 2010 video commentary entitled Do Nurses Want to be Doctors? Lundberg was provoked by the Institute of Medicine’s report on the future of nursing in which vast expansion of independent practice by advanced practice nurses was strongly recommended. States Lundberg: “You
nurse readers are going to love this report; many of you physician
readers may not. It may curl your hair, in case you have any left.”
Lundberg’s position is ultimately muddy, both bemoaning the day when the
nation’s primary care is not principally by MDs and saying that if
primary care is “saved” by nurses and others, “so be it.” He then
proceeds to dub the nurses  “Noctors.”

Comment: Of more interest than
Lundberg’s confusing remarks (he appears to be in an early stage of the change process in realizing it is time to
shake the pernicious influence of guild) are the
extensive comments his commentary provoked. One actually experiences the unleashed
wave of nursing energy sweeping away the guild barriers to improvement that
have held MDs in power. The Robert Wood Johnson Foundation-funded IOM
study has called the question on MD control of US healthcare. The battle
is unfolding. It’s worth close tracking for all fields that are interested in
expanding recognition and independent practice.
  (Thanks to reader Mary Jo Kreitzer, RN, PhD for sending the link.)



Collaboration effort leans on Samueli Institute for wellness project

Samueli Institute co-chairs the health and wellness group at “Big Task Weekend”

A November 17, 2010 newsletter from the Samueli Institute
noted that the not-for-profit partnered with Mehmet Oz’s

to chair the Health and Wellness working group at “Big Task Weekend” in
Angeles September 30-October 2.
Big Task Weekend describes
itself as “an exclusive community and an invitation-only leadership
where Executives, Political Leaders, Academics, and Leaders of NGOs
connect to solve the world’s biggest challenges.” The most recent
iteration of the 5-year-old initiative to build unusual, problem-solving collaborations
included 5 foci. One of these,
Health and Wellness, has as its mission “to educate and
motivate Americans to improve their health and wellness at all stages of life.”
According to the release, Samueli Institute staff members facilitated and participated in the discussions
concerning corporate, community, public and private sector health and wellness
initiatives in the United States. Next steps reportedly include “coalition building and
outreach efforts to make health and wellness a national priority.”


Alliance moves stepwise into needed role for massage educators

Alliance for Massage Therapy Education publishes results of educational standards survey

The Alliance for Massage Therapy Education recently published results of a national survey of “the massage educational community.” The goals, as stated in a
release, were to gain information “on the attitudes or perceptions
regarding: 1) formation of standards for teacher education, massage
curricula, and continuing education; and 2) the Massage Therapy Body of
.” The release highlighted these findings from the 312 responding educators:

  • “82.0% agreed that national standards need to be
    established for massage/bodywork curricula in entry-level programs, versus 7.1%
    who disagreed.

  • “80.4% agreed that competency-based national
    teacher education standards are needed, versus 6.8% who disagreed.

  • “75.3% agreed that there needs to be national
    standards defined for advanced-level training programs and certification in
    specialized areas of practice, versus 11.2% who disagreed.

  • “53.5% indicated their agreement with the need
    for a single centralized approval program for continuing education providers
    and courses, versus 25.6% who did not agree that such a program was needed.
  • “53.2%
    agreed that the Massage Therapy Body of Knowledge needs modification before
    being adopted as an “official” document to be used by state agencies
    and national accrediting commissions, versus only 5.2% who disagreed.”

The Alliance has emerged in the
last two years as an independent agency representing educators and
educational institutions in the field.
The release concludes: “This data affirms the strategic
direction established by the Alliance, and is congruent with one of the
organization’s key goals: to develop standards that guide and inform the
effective teaching of massage therapy.
(A guest column by Alliance executive director Rick Rosen, LMBT on the role of the organization is here.)


Schwartz: Will other massage organizations collaborate?

Comment: I asked Integrator editorial adviser Jan Schwartz, MA, past president of the Commission on Massage Therapy Accreditation, and co-founder of Education and Training Solutions, for her response. Schwartz wrote:

“I don’t think these
findings surprise anyone. The trick with massage therapy education is to
make something happen on a national level. There are 1500 schools, 50
states and plus or minus 250,000 therapists in the U.S., so it’s like turning a
battle ship, not a kayak. (I hate to use war like imagery, but in this case
it’s appropriate!)  My hope is that the other organizations in the massage
therapy field will be willing to work with the Alliance to move this
progressive agenda forward.”


Howard: AANP exec lists federal priorities for NDs

AANP’s executive director Karen Howard announces policy priorities for naturopathic profession

In a message to members of the American Association of Naturopathic Physicians shortly after the November 2010 federal election, Karen Howard, AANP executive director, first commented on the election then noted that “the AANP will continue
to advocate” for the following:

  • “Defining
    key terms from the law, including ‘integrative healthcare
    practitioner’ and ‘nondiscrimination,’
    by working with the Department of Health and Human Services and the
    Senate. Since Democrats retained control of the Senate, health and
    wellness champions can continue to play a central role in the regulatory
    and funding process.
  • “Funding
    of a new Public Health Workforce Loan Repayment Program
    authorized in the new law.  We have been advised that NDs will
    qualify to participate, if and when the program is funded.
  • “Working
    for inclusion of NDs in all existing federal loan repayment programs,
    a collaborative effort of AANP and state affiliates working with both
    federal and state legislators and regulators.
  • “Using
    our relationships with coalitions and others to expand access to
    naturopathic care at the state level by supporting licensure and expansion
    of scope, focusing on saving cash-strapped
    states healthcare dollars.”

Comment: Of particular note here is Howard’s statement that
organization has “been advised that NDs will
qualify to participate” when the new loan payback program is funded.” NDs have not
in the past been included.
New ND graduates with
their $150,00-$250,000 in student loan debt will be following this

Research Outcomes


Agency publishes Canadian EBM review

AHRQ publishes evidence report showing “modest results” for CAM practices for neck and back pain 

“Review of CAM Practices for Back and Neck Pain Shows Modest Results” was the title of a November 2010 e-news push from the NIH
National Center for Complementary and Alternative Medicine (NCCAM). NCCAM was highlighting a report published by the U.S. Agency for Healthcare Research
and Quality
based on work from researchers at the University of Ottawa who concluded from their review of 272 back/neck pain studies that:

“Evidence was of poor to moderate grade and most of it pertained to
chronic nonspecific
pain, making it difficult to draw more definitive conclusions regarding
benefits and harms of CAM therapies in subjects with acute/subacute,
mixed, or unknown duration of pain. The benefit of CAM treatments was
mostly evident immediately or shortly after the end of the treatment and
then faded with time. Very few studies reported long-term outcomes.
There was insufficient data to explore subgroup effects. The trial
results were inconsistent due probably to methodological and clinical
diversity, thereby limiting the extent of quantitative synthesis and
complicating interpretation of trial results. Strong efforts are
warranted to improve the conduct methodology and reporting quality of
primary studies of CAM therapies. Future well powered head to head
comparisons of CAM treatments and trials comparing CAM to widely used
active treatments that report on all clinically relevant outcomes are
needed to draw better conclusions.”
(bold added)

Comment: The review and the publication
by AHRQ are especially notable given the increasing importance of pain
strategies in the nation’s research agenda. Note the article in this
on the new
Institute of Medicine (IOM) Committee on Advancing Pain Research, Care and Education, and the importance of pain in the emerging 2011-2015 NCCAM
strategic plan.


IOM publication in 2000 found 98,000 annual deaths from medical errors

Major reports show efforts to limits medical errors and medical deaths are coming up short

“Efforts to make hospitals safer for patients are falling short, researchers report in the first
large study in a decade to analyze harm from medical care and to track
it over time.” The November 24, 2010 New York Times article based on research in North Carolina is boldly head-lined Study Finds No Progress in Patient Safety in Hospitals. Authors of the study, published here in the New England Journal of Medicine:

” … examined 2,300 randomly selected patients’ records at 10 hospitals in
North Carolina from 2002-2007 and found 588 instances of ‘patient
harm,’ including surgical errors, hospital falls, misdiagnoses,
medication errors, and hospital-acquired infections. Fifty of the
incidents were considered life threatening, and 14 people died,
according to the study.”

A follow-up article on December 3, 2010 from Health Leaders, titled Medical Errors Stubbornly Common, Studies Find, references both the NEJM report and an Office of the Inspector General report entitled Adverse Events in Hospitals: National Incidence Among Medicare Beneficiaries. The latter found similar outcomes.

Comment: It’s been 11 years since the
IOM appropriated Alexander Pope’s poetic phrase
To Err is Human as a title for their landmark, eye-opening study that concluded that at least 98,000 hospital deaths each year come via medical errors. Much
effort was put into responding, particularly under the leadership of
Don Berwick,
MD, who led the 100,000 Lives Campaign through the Institute for Health Improvement. Berwick
is now Center for Medicare and Medicaid Services administrator. (The findings are not likely to help Berwick with his vociferous opponents on the Hill since his efforts could be framed as failures.) Interestingly, Pope’s full phrase is that “to err is human, to forgive is divine.” When it comes to medical errors, I suspect that most of us remain located in different panels of the usual and customary triptych.


Walton: Honest look at challenging outcomes

Massage researcher Tracy Walton offers transparent response to surprisingly poor outcomes for pediatric massage in major study

What do you do when research doesn’t come out the way you’d like? Massage research leader and
oncology massage specialist Tracy Walton, LMT, MS provides an unusually candid commentary on the topic. Walton heard researchers at the American Massage Therapy Association conference report findings of a large, NIH-funded, controlled trial of massage and humor for children with stem cell transplant. Walton’s summary in a Massage Today article includes this statement: “The study reported that massage had no effect on any of the outcomes
studied. Not one.” Walton offers a quality reflection on how she digested findings that surprised even the researchers.

Comment: Kudos
to Walton for the unusually candid response. Interestingly however, she
concludes with this: “I am not ready to abandon massage of stem cell therapy patients,
nor do the investigators suggest that we should.” 



Article positive on integrative medicine

Fox Business anoints integrative medicine

“Integrative medicine may be just what the doctor ordered” is the title of the November 19, 2010 article in Fox Business.
The article references programs at Harvard, Duke, Atlantic Health
Systems, and elsewhere. The author providess a generally positive review, with one
quote from a nay-sayer. About the Atlantic integrative medicine program, the author writes:

“Meanwhile, in New Jersey, Atlantic Health System
is also democratizing IM at its four residential community locations.
‘We knew we were making strides when we received the recognition and
support of our cardiac surgery team, who acknowledged that their
patients were getting relief,’ says Emilie Rowan, manager of
health at Atlantic Health. ‘The docs started to refer patients to


Hoven: AMA chair urges MD-centric collaboration

AMA leader stresses value of “physician-directed” inter-professional collaboration

American Medical Association board of trustees chair Ardis D. Hoven, MD,
an internist from Lexington, Kentucky, recently weighed in on the
importance of interprofessional collaboration. The title of her AMA
Leader Commentary in American Medical News on October 18, 2010 was “Quality care follows when health professionals

The column starts well:

“When each one is an
expert in his or her own field
and all are trained to work toward a mutual goal, individual
contributions are
magnified, and results are more than a single person could ever

Hoven promotes “broad-based collaborative teams as a next step
in American health care.” She lists numerous positive applications for teams, from Accountable Care Organizations to medical homes to hospital-based
infection control.
Again: “When physicians, hospitals, nurses, technicians,
patient advocates and others collaborate, they can help prevent costly hospital
admissions and keep patients from cycling between nursing homes and hospitals.
” Hoven is clear about who should be running the collaboration: “I believe physician-led multidisciplinary
collaborations are going to play a big role as American health care evolves in
the coming years.”
(Italics added.)

Comment: Hoven’s
column was circulated to me by colleagues promoting inter-professional education as a means of creating mutual respect and
understanding between the disciplines. Most were excited to see this
apparent openness from the top of the AMA. The willingness to consider teamwork, and acknowledge
a need to work on it, is a step in the right direction.
there is clearly no room here for chiropractors, nurses, naturopathic
doctors, AOM professionals or any non-MD to be leaders of the collaborative teams.
The extraordinary
Blue Cross Blue Shield of Tennessee data showing 20%-40% cost-savings when patients first access chiropractors, and reported in this Round-up, is one example of the value that may not be accrued by our health system unless we allow other practitioner types as team leaders. The Institute of Medicine’s report on the future of nursing makes the case for hte importance of nurse-led teams. The era of collaboration in US medicine may actually begin only after
MDs let go of their belief in their necessary centrality. 
No one likes playing with anyone who says it’s my ball, so collaborate by my rules, especially when evidence to support ball-taking is scant.
Wouldn’t it be nice if the AMA decided it was time for a Tai chi move,
rather than Western pugilism? Might the AMA lead best by
empowering others to leadership?

Walgreens wants to “own ‘well'” says CEO

“We are evolving into a retail health and daily living store … We want to own ‘well.'”
So spoke Walgreen’s CEO Greg
Wasson in an early November presentation to Wall Street analysts and
investors. The company, says Wasson, wants “to capitalize on what he
called the ‘retailization’ of the nation’s health care system,”
according to this account in Chicago Business. The emphasis of his pitch was on health and wellness and an expanding role for pharmacists. 



Cassileth: Heads up European integrative conference

International Integrative Care for the Future, Amsterdam, March
11-12, 2011.

International Integrative Care for the Future is chaired by Barrie Cassileth, PhD, integrative cancer leader at Memorial Sloan Kettering hospital in New York. Cassileth shared with the Integrator that the conference will open with a half-day round-table symposium of
international health policy leaders.” This will be followed by a day of lectures by experts from various regions. The organizers promise to create opportunities “to exchange ideas
with others from around the world.”
Speakers from the United States include Richard “Buz” Cooper, MD, Integrator adviser Clyde Jensen, PhD and Adi Haramati, PhD. For details click here. English will be the official language of the conference.


Conference and multi-disciplinary community gathering likely to draw at least 1500

Integrative Healthcare Symposium, New York City, March 4-6, 2011

In 2011 Integrative Healthcare Symposium
(IHS) is anticipated to draw even more participants that the 1200+ who attended the 2010
multi-disciplinary event. At the IHS, MDs, nurses, chiropractic doctors,
nutritionists, naturopathic physicians and others gather at the New York Hilton
for 3 days of top flight content from integrative practice leaders. The
continuously growing conference has become the premier annual event
of its kind. The sterling line-up of speakers
includes Rachel Remen, Jeff Bland, Lori Knutson, Walter Crinnion, Tieraona Lowdog, Alan Gaby, Lise
Alschuler, Mark Hyman, Susan Luck, and many, many more.
The program is directed by Woodson Merrell, MD, long-time integrative
medical doctor and chair of the Department of Integrative Medicine at New York Beth Israel Hospital.

Comment & Alignment of Interest
This conference has morphed from being not only an exceptional meeting for clinicians but also a significant community
gathering. I
will be involved in 2 presentations related to policy and practice, as part of my role with Integrator sponsor IntegrativePractitioners/IHS. One is a review of the year’s
developments in integrative healthcare policy, with Erik Goldman, editor of Holistic Primary Care.
The other is a panel I will moderate on in-patient integration programs
with an exceptional trio of experts: Knutson (Allina Hospitals & Clinics), Ben Kligler, MD, MPH (Beth Israel) and Richard
Gannotta, NP, DHA (Duke) whose survey on inpatient programs is reported here. Make it if you can!


Peter D’Adamo’s IfHI Generative Medicine conference, May 20-22, 2011

The Institute for Human Individuality,
founded by naturopathic clinician and author Peter D’Adamo, ND will
host its 6th conference May 20-22, 2011 in Norwalk, Connecticut. The focus
will be on what D’Adamo, known for his writing on blood type diets,
calls “generative medicine.” In Joseph Pizzorno, ND’s review of D’Adamo’s 800+ page textbook, Fundamentals of Generative Medicine, Pizzorno effectively tips potential conference attendees on what they might learn: “This book is not specifically about the blood-type diet.
Rather, it is the most profound exploration of biochemical individuality
ever written.”
Jeff Bland, PhD, also lauds his work. D’Adamo shared with the Integrator that
typically 200-250 professionals turn out for the IfHI conferences. Among
the 6 speakers, besides D’Adamo, are Mitchell Stargrove, ND, LAc, lead
author of the widely acclaimed Herb, Nutrient and Drug Interactions.

Comment: In a phone call and email
exchange about his work and about complexity issues in integrative
healthcare research, I shared with D’Adamo the recently published paper on complexity science that grew out of a 2007 NIH NCCAM-funded invitational gathering convened by Adi Haramati, PhD. The topic: Applying Principles from Complex Systems to Studying the Efficacy of CAM Therapies.
D’Adamo, a colleague of 20+ years, shared a few comments about the
publication and then suggested the following as a statement to run with
this Integrator notice on his conference:

“The problem with analyzing naturopathic therapies is that most
researchers see them as complex entities working in simple
relationships. Reality is more often the exact opposite of this.”

One is guaranteed complexity at D’Adamo’s events, not always simple resolutions.



Esteves: new position at Elements Wellness

Esteves named director of corporate health programs for Elements Wellness

Vanessa Esteves, ND, MBA has been named director of corporate health programs at Elements Health Plans, a firm founded by Arnie Freiman.
Elements was formed, according to Freiman, to “put the health back into health plans.” The firm considers itself “the next generation of
consultant-brokerage insurance firms” with its specialty in integrating insurance and lifestyle management programs “to
design quality custom healthcare plan options that decrease claims costs and
improve the well-being of your employees.”

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Written by John Weeks

Explore Wellness in 2021