Columnist Taylor Walsh: March Prevention-Madness in DC and Implications for Integrative Practice

Summary: Beltway-based Integrator columnist Taylor Walsh specializes in examining policy changes with an eye on their potential meaning to integrative medicine and health care. In this column, Walsh offers a useful summary of a rash of developments as the National Prevention (and Public Health) Strategy begins to unfold. “Integrative health care” is a new concept right up front in the law behind this $16.5-billion effort. Are there explicit initiatives laid out in these plans? Walsh points to where there may be opportunity.

A major Integrator editorial interest is in following the evolution, or devolution, of activity in the Capitol relative to the integrative practice community. In this work, Washington, D.C.-based Integrator columnist Taylor Walsh is an indispensable ally. Here he informs of events relative what may ultimately be $16.5 billion of new funds for prevention and public health. This is through a new Prevention and Public Health Council with 2 representatives from our fields. The law establishing the Council has 3 references to “integrative health care” in the list of the Council’s top goals. Walsh’s report is a useful orientation.

Walsh is a consultant, entrepreneur and writer on digital media and integrative health. His blog is Getting to Integrative Health & Wellness. His Twitter account is @taylorw.


March Prevention-Madness Week in DC

— Taylor Walsh


Taylor Walsh

Last week was March Prevention-Madness week in Washington.

Anticipating the imminent release of the National Prevention Strategy [draft], the
health and prevention policy community held several roundtables and forums and
published articles speculating on the potential of the strategy and its
accompanying 10-year, $16.5 billion Prevention
and Public Health Fund
.  The
administration is reportedly on the cusp of issuing its first hundreds of
millions in grants scheduled for 2011.

If only we could find the National Prevention Strategy and
get started.  Due for release March 23,
the NPS, at this writing, remains unsighted. 
It has apparently “hit a snag,” probably one hammered into the wall
outside Rep. Paul Ryan’s [R-WI] office.  It is
a slightly disconcerting way to start “Moving the nation from a focus on
sickness to one of wellness and prevention” as the NPS mission statement

In deference to policy realities – the NPS is after all a
creation of The Law – we’ll assume that the Strategy and its Fund will appear,
for this year at least.

“The prevention strategy appears
to be responsive to transitions
already in
place in public life.



All this focus on “prevention” may barely warrant looking up
from your appointment book, but just as the behemoth public health care
enterprise has moved at the NIH National Center for Complementary and Alternative Medicine, elsewhere at NIH (behavior science), and through comparative effectiveness research (CER) to respond to real world demands, the prevention strategy, as part of the
Accountable Care Act itself, appears to be responsive to transitions already in
place in public life.

Defined in the 2010 ACA, the National Prevention Strategy
and its fund have had an erratic ride through its organizational and definition
process, with the first 13 members of a 25-person national advisory council
appointed after the draft of the
Strategy had been open and then closed to public comment. The Integrator Blog has reported this disconnect thoroughly.

But because the ACA embedded “integrative practice” into the language of the law and made it
explicit if not yet defined in the National Prevention Strategy, it is worth
looking at the initial areas of funding. (Two of the first 13 appointees to the
advisory council are experienced integrative practitioners: Sr. Charlotte Kerr,
and Sharon Van Horn, MD, MPH.)

The anticipated areas of focus and funding amounts were set
out last week by Jeffrey Levi, PhD, executive director of the Trust for
America’s Health
(TFAH), addressing a policy roundtable hosted by the Altarum Institute. TFAH works closely with the Robert Wood Johnson Foundation.

Levi also wrote about the Fund for the Huffington Post here.  He
said a major focus of the fund are the Community
Transformation Grants
(CTGs), intended to inspire local collaborations
among “small business owners, faith leaders, youth leaders, employers,
community groups, parents, law enforcement officials, schools, and health care
providers.”  Specific targets for these

  • Improve
    nutrition and physical education programs in schools;
  • Launch
    initiatives to reduce tobacco use, especially among children and
  • Improve
    access to healthful, affordable foods through farmers’ markets and by
    making fresh fruits and vegetables available in local stores

Expanding the
Prevention Paradigm?

It is notable that these areas — apart from the
ever-discouraging efforts to control smoking 
— reflect newly created, independent initiatives in place across the
country that are not traditionally part of the lexicon or programmatic
attention of the prevention and health promotion community.  This is important because — at least in
intent — these areas start to take publicly supported prevention programs
beyond their traditional boundaries.  
But it will take some crowbarring to keep them there.

Levi showed the following breakout of $1.5 billion of
anticipated funding for these categories for 2011.  The strong local focus is clear:

• Community Prevention ($298 million)

• Community and State Prevention ($222 million)

• Tobacco Prevention ($60 million)

• Obesity Prevention and Fitness ($16 million)

• Clinical Prevention ($182 million)

• Access to Critical Wellness and Preventive Health Services
($112 million)

• Behavioral Health Screening and Integration with Primary
Health ($70 million)

• Public Health Infrastructure and Training ($137 million)

• Public Health Capacity ($52 million)

• Public Health Workforce ($45 million)

• Public Health Infrastructure ($40 million)

• Research and Tracking ($133 million)

• Health Care Surveillance and Planning ($84 million)

• Prevention Research ($49 million)

  “This list obviously does not clearly
set out where access to
local farm
produce might be placed, for example,
or school nutrition programs,
other health care providers not usually

associated with clinical prevention

(community acupuncture, for instance).”


This list obviously does not clearly set out where access to
local farm produce might be placed, for example, or school nutrition programs,
or other health care providers not usually associated with clinical prevention
(community acupuncture, for instance).

And while viewing wellness and prevention in a broader
context is cheering, the reality reflected in the above funding categories is
depressingly old-time: we have the smallest commitment for what is quite
obviously the biggest, most serious long term health issue the country faces:
“Obesity Prevention and Fitness” – $16 million or just 1.07%.

One hopes that somebody’s computer just cut-and-pasted in
the $1.5 billion into the 2011 spreadsheet and let the pre-set formulas spit
out the dollar amounts.  (Those existing
independent local initiatives, scratching and clawing for funds and resources,
are probably many times more than $18 million already.)

After the BigJob.Gov:
Go Bipartisan

One also hopes that another initiative announced last week
will seriously adjust the percent allotted to Obesity Prevention and Fitness in
the Prevention Fund.

The Bipartian Policy Center (BPC) introduced its “Nutrition
and Physical Activity Initiative,”
a year-long effort to identify factors that

  • Improve Nutrition Education (consumer messaging;
    training physicians and teachers)

  • Dismantle Barriers to Physical Activity (time
    and place; in the workplace)

  • Accelerate Availability of Nutritious Foods
    (schools and communities)

  • Harness Institutional Involvement (hospitals, national
    parks, large food preparers)

The BPC was formed in 2007 by former Senate majority leaders Baker, Mitchell, Dole
and Daschle and engages former senior federal agency and congressional leaders
to take on from the outside what they were constrained from doing while in
government. Other areas of focus: transportation, energy, national security
and democracy.

The “Nutrition and Physical Activity Initiative” is led by
two former Agriculture secretaries: Dan Glickman and Ann Veneman (both of whom
who attended); and two former HHS secretaries: Donna Shalala and Mike Leavitt. 

This event drew a large audience from the physical
education, nutrition and food, and parks and rec sectors, including Michelle
Obama’s White House food coordinator. 
Massachusetts Congressman James McGovern recommended that the White
House convene a conference on Food and Nutrition (which was of interest to at
least one attendee who was at the last such conference, in 1969.)

“The initiative will clearly attempt
to aggregate the
experiences that

are being created in individual
communities but whose stories

not well known …”



Glickman, who MC’d the event, noted: “There are many
good things going on.”  The job, he
said, will be to “identify what works and scale-up the good ones.” Worksite
wellness programs were inevitably mentioned. Anne Veneman was emphatic about
the potential for improving nutrition awareness: “Teach nutrition education (in
K-12),” she said.  “Put in school
gardens; teach the science of growing food.”

The process will include local public forums, white papers,
and other data collection efforts that will result in a set of “comprehensive,
actionable” policy recommendations in early 2012. 

The initiative will clearly attempt to aggregate the
experiences that are being created in individual communities but whose stories
are not well known outside those communities. 
This is a commendable activity, and necessary to give prevention and
wellness an underlying cohesion on which more can be built; despite the errors
in spreadsheet data entry (one hopes).

appears to be an opportunity

this year to stretch ‘integrative practice’
the language of the Accountable
Care Act and the National Prevention
Strategy to these public forums on
prevention and wellness.”


While you may respond to this account with “enough with all this Washington hoodoo,” if you are providing services in local settings it could
be worth following the BPC and NPS programs. 
They will be on the ground in communities around the country.  The first public forum to be held by BPC’s
Nutrition and Exercise Initiative will be held at the University of Miami,
April 20.   

It is possible that their representatives may arrive with
preconceived notions about what constitutes prevention.  Or the local event may well be a creation of
the local community.  Either way, there
appears to be an opportunity this year to stretch “integrative practice” from
the language of the Accountable Care Act and the National Prevention Strategy
(wherever it is) to these public forums on prevention and wellness.

Comment: Walsh’s report, and conclusion, underscore a truism in politics. Any significant appreciation of how “integrative health care” and “integrative health” may represent new models and new ways of thinking in the new prevention and health promotion plan will be largely absent unless the integrative practice community actively educates the relevant regulators.

For reference, these are the footholds for integrative health right up front, in the “Purposes and Duties” in Section 4001 of the A.C.A.:

    (1) provide coordination and leadership at the Federal
    level, and among all Federal departments and agencies, with respect to
    prevention, wellness and health promotion practices, the public health
    system, and integrative health care in the United States;

    (2) after obtaining input from relevant stakeholders,
    develop a national prevention, health promotion, public health, and
    integrative health care strategy
    that incorporates the most effective
    and achievable means of improving the health status of Americans and
    reducing the incidence of preventable illness and disability in the
    United States;

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